Winning results against competitors
Samsung Netherlands tries Readpeak: Winning results against competitors
Samsung Netherlands undertook a rigorous test campaign to compare the performance of Readpeak with other advertising platforms. All platforms were tasked with running native ad formats, and the primary objective was to evaluate on-site engagement metrics. With quality engagement as the key performance indicator, Samsung sought to identify the best platform to drive meaningful visitor interactions. Readpeak emerged as the leader, delivering exceptional results and surpassing competitors on critical metrics.
Set-up and strategy
Samsung’s campaign aimed to boost interest in the Galaxy Z Flip6, with promotions featured across multiple creatives, highlighting elements such as the “AI-powered FlexWindow” and a free Galaxy Watch7. The campaign utilized multiple ad variations and images to optimize performance across a wide range of premium publisher sites.
Usability and added value
The Readpeak platform stood out for its user-centric design and advanced features. Key benefits included:
– Efficient campaign setup: The intuitive interface enabled rapid deployment and seamless management of creatives.
– AI-powered targeting: The Readpeak AI solution enhanced audience segmentation, optimizing bids and placements across premium publishers automatically.
– A/B testing capabilities: Samsung leveraged the platform-tools to identify top-performing ad variations, ensuring maximum resonance with their audience.
These features streamlined campaign execution and ensured Samsung could focus on strategic optimization.
Supportive onboarding and collaboration
As a new partner, Readpeak’s dedicated onboarding support played a pivotal role in the campaign’s success. The team worked closely with Samsung to ensure campaign alignment with objectives and provided continuous guidance throughout the process.
Results across platforms
Samsung’s KPIs focused on engagement quality, including metrics such as visits, engaged visits, cost per engaged visit (CPEV), and the visit-to-engaged visit ratio. Despite the lack of initial tracking on Readpeak, results indicated that the Readpeak platform consistently outperformed others in key quality metrics.
Key campaign highlights
– High engagement rate: Readpeak achieved a 30% engagement rate from visits, leading all other platforms.
– Cost-effective engaged traffic: With a €12.29 CPEV, Readpeak delivered strong value for engaged visits.
– Transparent site Listings and User-Friendly Platform: Samsung appreciated Readpeak’s clear site transparency and easy-to-use interface, which facilitated campaign setup and optimization.
– Supportive onboarding Experience: As a new partner, Readpeak’s team provided dedicated onboarding support to ensure campaign alignment with Samsung’s objectives from the start.
Conclusion
Readpeak delivered Samsung’s top performance metrics, achieving the highest visit-to-engaged visit ratio at 30% and a strong cost-per-engaged visit (CPEV) of €12.29. Samsung’s positive experience highlighted the advantages of Readpeak’s user-friendly setup, AI-driven optimization, and premium publisher network. Samsung is now eager to continue partnering with Readpeak to extend reach and engagement in future campaigns.
“Our campaign with Readpeak showed the strength of native advertising in driving quality traffic. I greatly value Readpeak’s local premium-first mindset, which aligns with our commitment to quality placements and has been a key in delivering these great results.”
“The Readpeak platform was easy to use, which made the process of running our first campaign simple and fast. We could make decisions and test different types of inventory and creatives in no time, so we had an overall great experience.”
