Spreading the joy of flowers
Bloemenbureau Holland’s multi-market campaign
Bloemenbureau Holland, an organization dedicated to inspiring consumers with the beauty of flowers, created a festive multi-market campaign to drive high-quality traffic to its local language landing pages. The campaign featured Christmas floral décor guides, bouquet inspirations, and easy DIYs, encouraging users to enhance their holiday celebrations with flowers.
To ensure maximum efficiency and engagement, Bloemenbureau Holland used AI-generated ad variations, allowing for quick scaling and real-time performance optimization. Notably, one of the best-performing ads was AI-generated, reinforcing the effectiveness of this approach.
Localized approach, maximum engagement
The campaign ran across three key markets (NL, DE, UK), with ads and landing pages fully localized for each audience. While creative themes remained consistent, translations ensured that messaging resonated in every country.
AI brought strong results
Instead of manually producing multiple ad variations, the Readpeak ad creation tools were used to generate four additional variations per image. This method allowed them to launch 16 variations per campaign in minutes, streamlining A/B testing and optimizing performance.
Example ad creative
Headline
2 Christmas bouquets to brighten up your festive season
Intro
These festive bouquets will warm your heart and bring joy to your home. Which one’s your favorite?
CTA
Read more
Each landing page featured seasonal floral décor tips and guides, helping users add festive warmth to their homes with flowers.
Performance in a competitive advertising season
December is one of the busiest months for digital advertising, often leading to higher CPCs. However, the Readpeak optimization algorithms ensured that the campaign remained cost-efficient, achieving a CPC 25% below the set target of €1.00 while driving strong engagement. Additionally, the multi-market campaign delivered above-average engagement compared to general site traffic.
Key takeaways
Variation
Automated ad variation testing helped quickly identify and prioritize the best-performing creatives.
AI ad creation
AI ads creation helped create 40 additional ads in minutes – and it created the best performing one.
Optimization
The Readpeak optimization algorithms kept CPCs 25% below the target, even in December’s competitive environment.
Engagement
The campaign drove significantly higher engagement rates compared to overall site traffic.
Looking ahead
By combining dynamic creative generation with a data-driven optimization strategy, Bloemenbureau Holland successfully maximized engagement and efficiency in a competitive season. The campaign’s ease of setup, rapid scaling, and high-quality traffic reinforced native advertising as a valuable tool for their digital strategy.
With strong results and actionable insights, Bloemenbureau Holland plans to continue leveraging optimized ad variations in 2025, bringing the joy of flowers to even more consumers.
Working with Readpeak gave us flexibility and access to easily advertise on premium websites. Working with the AI-generated ads option was super helpful as it cost our team very limited time. In no-time the platform generated several ads with the provided images and URL, for us to approve and adjust when needed. Readpeak optimized towards best performing ads, which we’re very happy with!
