Transparency and control in native advertising
Pixel-free precision: ABN AMRO’s winning strategy
ABN AMRO used our dynamic UTM feature to drive high-quality traffic to their mortgage landing pages and mortgage calculator. By using native advertising on premium publishers and a privacy-focused approach with no pixels, they successfully achieved a competitive cost per engaged visit. The campaign’s strong engagement rate and click-to-session ratio highlighted the effectiveness of broad targeting for niche products, demonstrating how the Readpeak platform can optimize traffic and engagement while maintaining privacy standards.
The challenge
ABN AMRO wanted to explore the potential of the Readpeak platform for driving quality traffic to its landing pages, specifically those related to mortgages and the mortgage calculator. The goal was to determine whether the platform could generate valuable engagement and high-quality visits. The challenge was to achieve this without using traditional tracking methods like pixels.
The solution
To get the most out of the Readpeak platform, ABN AMRO decided to utilize dynamic UTMs for their landing pages and ad variations. This allowed the platform to dynamically share the origin of each click, specifying both the variation and the website from which it came. By adopting this strategy, they took full control over tracking, without compromising privacy.
The key part of the solution was to run native advertising on premium publishers, allowing them to target their audience with broad targeting for a niche product like mortgages. They focused on generating engagement rather than relying on traditional display methods. Our dynamic UTM feature was used to track site-level and creative-level performance. This enabled them to:
Results
They were able to achieve a competitive cost per engaged visit compared to traditional display advertising. The high engagement rate and the solid click-to-session ratio indicated that the approach was effective in reaching the desired audience. By utilizing our dynamic UTM feature and native advertising on premium publishers, ABN AMRO demonstrated that broad targeting could work for a niche product like mortgages, driving quality traffic and valuable engagement. All this without compromising privacy.
+25%
versus other tactics without pixel/tracking
-35%
versus other tactics without pixel/tracking
+22%
versus other tactics without pixel/tracking
Readpeak’s dynamic UTM’s and bidding per publisher gave us the opportunity to increase performance significantly mid-flight. We quickly learned which publishers drove the most cost-efficient cost per engaged visits. Which resulted in an impressive cost per engaged session without any form of pixels versus other platforms we’re using!
More success stories
AI-powered ad creation, authentic storytelling, and premium placements
Hyper-local targeting and quality traffic for property clients
