Welcome to the campaign creation process. Let’s get started!

Create Campaign
  • Campaign name:
    Begin by setting a name for your campaign. This name will be visible on your invoice, so make sure it accurately represents your campaign.
  • Campaign currency:
    Choose the currency you’d like to use for this campaign. Once set, the currency cannot be changed after the campaign is created, so choose wisely.

Select ad format

Choose the ad format that best suits your campaign objectives. Need more information about each ad format? Check out our comprehensive guide for detailed explanations and examples.

  • Content Native: Ideal for promoting blog articles, landing pages, or other content-focused materials.
  • Product Native: Perfect for showcasing products or services within native ad placements.
  • Instant Article: Explore innovative ways to drive high engagement to your website, even without a URL or landing page.

Add and edit landing pages & URLs
  • Enter URLs:
    Enter the URLs you’d like to import content from. Approved content for Content Native campaigns includes blogs, articles, and landing pages focused on content, which can also include links to videos. Front pages and product pages are allowed for Product Native campaigns.
  • Create ad variations:
    The platform generates one ad variation based on the content from the landing page. If you want to add more creatives, you can add as many variations as you like for your Readpeak campaign. We recommend adding at least 3-5 variations per article.

Edit flight times and manage your ad group

Adjust flight times:
Set the flight times for your ad group by specifying the desired number of clicks or the start and end dates for your ads.

Add trackers:
Enhance your campaign tracking by adding impression pixels and click tags to monitor performance.

Duplicate and preview creatives:
Easily duplicate your ads within the ad group to create variations, and preview them to ensure they meet your campaign goals before going live. These actions help you fine-tune your campaign and optimize its effectiveness.

How to add click tracker
  • Adding click trackers:
    Once your ads are created, you can enhance tracking by adding click trackers and impression pixels. Simply locate the “Edit Click Target URL” button over your ads
  • Click tag tracking URL:
    Add the Click Tag tracking URL to the “Click Target URL” field. This will redirect the user to the specified URL.
  • Dynamic tokens for click trackers:
    You can add dynamic tokens in click URLs to get more specific information with each click.
  • Impression tracking / pixel:
    Place the URL of the impression tracking pixel directly into the “Impression Tracking Pixel” field. Do not place the whole tag, only the URL link.

Campaign Settings

Before launching your campaign, ensure you’ve configured the following settings to align with your campaign objectives and budget:

  • Campaign Time:
    Choose between Continuous or Limited campaign duration. If you opt for Limited, specify the Start Date and End Date accordingly.
  • Budget Type:
    Select Daily, Weekly, or Lifetime budgeting options based on your preference.
  • Budget:
    Set your campaign budget based on your advertising goals and financial resources.
  • Maximum CPC level:
    Specify the maximum Cost Per Click (CPC) bid for your campaign.
Targeting

Choose your targeting strategy to ensure your ads reach the right audience. We offer two options:

  • Automatic targeting:
    Let our system automatically optimize your campaign targeting for optimal performance.
  • Segments:
    Utilize segments to target specific performance signals for your chosen category.

Advanced Settings

Unlock additional customization options and fine-tune your campaign settings to maximize performance:

  • Frequency capping:
    Control the frequency at which ads from an ad group are shown to users within a 24-hour period.
  • Device targeting:
    Choose which devices your ads are displayed on—Desktop, Mobile, or Tablet.
  • Budget spending:
    Determine how your campaign budget is allocated.
  • Campaign Promotion Timespan:
    Schedule your campaign to run on specific days of the week and hours of the day.
  • Geo Targeting:
    Target readers based on their location, whether it’s a country, city, region, or zip code.
  • Dynamic UTM parameters for Google Analytics:
    Enable Dynamic UTM Parameters to automatically generate UTM parameters for tracking campaign performance in Google Analytics.

Media Selection

Choose the perfect publishers and news media outlets to showcase your native ads:

  • Search and select:
    Explore a wide range of publishers and news media by filtering them based on category, language, country, or name.
  • Placement settings:
    Customize settings for each selected media outlet to optimize your campaign’s performance.

This comprehensive guide will help you navigate the campaign creation process effectively, ensuring that your campaigns are set up for success. If you have any questions or need assistance, our dedicated support team is here to help.