We are excited to announce our expansion into the Swiss market, marking another important step in our European growth. Leading this effort is Niklas Wilsing, who joins us as Business Development Director for Switzerland. Based in Zurich, Niklas will be responsible for driving our strategic direction and building strong partnerships with local brands and agencies. He will report directly to our CEO, Tomas Forsbäck.
“Our entry into Switzerland is a key milestone in strengthening our leadership in programmatic native advertising across Europe,” says Tomas Forsbäck. “Niklas brings a wealth of experience and a deep understanding of the market, making him the perfect candidate to help us establish a strong foothold in Switzerland.”
Niklas Wilsing joins Readpeak with extensive experience in digital marketing and programmatic advertising. Prior to joining us, he worked as Senior Sales Manager at Adtech company YOC in Zurich and held senior roles at The Trade Desk and Google.
“I’m thrilled to join Readpeak and take on the challenge of expanding our presence in Switzerland,” says Niklas Wilsing. “I’m looking forward to working closely with our local partners to drive growth and innovation in the native programmatic space.”
This expansion is part of our ongoing mission to provide cutting-edge native advertising solutions to brands and agencies across Europe. We look forward to building long-term relationships in Switzerland and continuing to push the boundaries of what’s possible in programmatic native advertising.