Managing your native advertising campaigns effectively is key to maximizing their impact. Whether you’re adding new content, adjusting media selections, or using AI tools, staying on top of your campaign management helps you reach your target audience more efficiently. Here are some essential tips to help you get the most out of your campaigns on our platform.

Add and optimize your landing pages

Keeping your landing pages fresh and relevant is crucial for maintaining engagement throughout your campaign. Need to add a new landing page?

1. Open your campaign and find the section labeled “Import More Content to Your Campaign.”

2. Enter the URL of your new landing page, and our platform will create a draft of native ads linked to it.

Remember to save your changes to keep everything up to date. Regularly updating your landing pages helps maintain audience interest and boosts your campaign performance.

Manage and duplicate native ads

Diversity in your ad variations is essential for A/B testing and finding what resonates best with your audience. Want to add or duplicate native ads within an ad group?

  • Toggle the option to add more variations, making sure you have at least 3-4 variations per article.
  • To duplicate an existing ad, use the “Duplicate Variation” option. This lets you quickly create new content while keeping a consistent look and feel.

Testing different variations helps you optimize your campaigns by identifying which messages, images, and calls to action drive the most engagement.

Target specific media for better results

Fine-tuning your media selections is key to reaching the right audience. Want certain ads to appear only on specific publishers?

1. Use the “Select medias” option to target your ads more precisely.

2. Choose the relevant publishers and close. Remember to press SAVE button.

This approach allows you to tailor your messaging to specific audiences, boosting the effectiveness of your campaign.

Leverage AI Ads for smarter campaigns

AI-powered tools can significantly enhance your campaign by quickly generating multiple ad variations. Here’s how to make the most of AI Ads:

  • Start with a few initial ad variations and use the “Generate AI Ads” feature. Our platform will analyze your content and create up to 8 new variations.
  • Review, edit, and approve these AI-generated ads to diversify your campaign with minimal effort.

This feature is particularly useful for optimizing your campaigns in real-time, ensuring you always have fresh, relevant content.

Keep your media selections up-to-date

Regularly reviewing and updating your media selections is vital for keeping your campaign on track. On the campaign page, you can:

  • View and edit your selected media under the “Medias & Placement” section.
  • Add new media by filtering options like category, language, or country, and easily make changes to your existing media selections.

Keeping your ads on the most relevant platforms will help you maximize reach and engagement.

Conclusion: Stay agile and optimize continuously

Effective campaign management is all about staying agile and making data-driven decisions. By regularly updating your content, testing ad variations, and fine-tuning media selections, you can ensure your native advertising campaigns perform at their best.