As a part of our international expansion, Jan Kumlin joins Readpeak as the new Chief Operating Officer. Kumlin started in his role at the end of February, and is responsible for developing capabilities and structures in line with our global growth strategy.
Kumlin brings extensive international experience in digital business, ad tech, and business development. He previously led the Nordic operations of ad tech company Adform and most recently served as the International Advertising Technology Director at Bauer Media Audio.
“Jan Kumlin’s strong background uniquely combines a deep understanding of ad technology, knowledge of our customer segments, and strategic experience in international media organizations. His addition to our team is a natural step in our internationalization strategy” says Tomas Forsbäck, CEO.
Accelerating international growth
Our international expansion has been rapid, and the company is already operating in nine countries. Currently, 75% of the revenue comes from outside Finland, with an annual growth rate beyond 70%. This trajectory is expected to result in a revenue of approximately €15 million in 2025. The goal is to become a global player within the next five years, which requires entering 4 to 5 new markets within the upcoming year.
“I know Readpeak well through my board work, and I have been deeply impressed by its people, technology, and company culture. I believe Readpeak has excellent potential to grow into a significant player in international markets, and I hope to support the company on this journey in my new role” says Kumlin.
Investments in AI and product development
Significant investments have been made in the Readpeak platform, particularly in artificial intelligence for campaign creation and optimization. We plan to continue making major investments in product development and recruitment over the next two years.
“Competition in international markets is constantly intensifying, and for ad tech companies to succeed, they must offer increasingly intelligent and efficient solutions. That’s why our investments in innovation and development are essential to providing our customers with the best tools on the market” Kumlin summarizes.
For more information
Jan Kumlin, COO +358 40 550 6763 jan.kumlin@readpeak.com
Tomas Forsbäck, CEO +358 50 575 2083 tomas.forsback@readpeak.com
