We decided it was time to explore how advertisers, agencies, publishers, and ad tech professionals across the Nordic region are leveraging native advertising to achieve their goals. This study dives into survey responses to uncover emerging budget trends, preferred formats, key challenges, and recommended strategies. You will get actionable insights to help industry professionals fine-tune their tactics and drive impactful results.
Key highlights
Background
The study, conducted in August and September 2024 via Surveypal, gathered responses from 120 participants across the Nordic countries, including advertisers, agencies, publishers, and ad tech vendors. Responses were sourced through Readpeak’s, IAB Finland and IAB Sweden and MarkkinointiKollektiivi’s distribution channels.
Participants represented a wide range of roles, spanning advertisers, agencies, publishers, and other key industry players across sectors such as retail, technology, finance, publishing, and more. Companies ranged in size from small startups to medium-sized enterprises and large organizations, differing in both workforce and revenue scale.
Who this is for
Relevant for anyone involved in digital advertising in the Nordics – whether you’re an advertiser, agency professional, or publisher – looking to stay ahead of market trends and refine your strategies.
You will learn
– How to allocate and optimize budgets for native campaigns.
– Top ad formats and how they perform across different markets.
– Strategic solutions to overcome common challenges, including targeting, measurement, and high costs.