Articles

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We are busier than Santa

Someone once said that we often overestimate what we can accomplish in a month but underestimate what we can achieve...

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The state of native advertising in the Nordics 2024

We decided it was time to explore how advertisers, agencies, publishers, and ad tech...

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Celebrating 10 years of Readpeak: A look at the first Programmatic Native Summit in Helsinki

This week, we celebrated a major milestone at Readpeak: our 10th anniversary! To mark the occasion,...

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Banner blindness: The growing challenge for digital advertising and why native ads are the solution

As digital marketing continues to evolve, one persistent issue that advertisers face is banner...

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Meet us at DMEXCO!

Readpeak will be part of DMEXCO – Digital Marketing Expo & Conference 2024, the leading event...

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Introduction to Readpeak: Your self-serve platform for programmatic native advertising

In today’s fast-paced digital landscape, reaching the right audience with the right message at the right...

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Introducing AI-powered ad creation: A new feature on Readpeak

At Readpeak, we are dedicated to empowering your advertising campaigns with the latest innovations. Our newest...

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5 Tools to boost your native advertising campaign

Native advertising has become a cornerstone of digital marketing, allowing brands to seamlessly integrate their ads...

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Maximizing your Black Friday campaign: Tips for success with native advertising

Black Friday is one of the most competitive times of the year for advertisers, with consumers...

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5 false beliefs about native advertising 

Native advertising has proven to be an effective way to reach audiences in a...

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5 common mistakes with native advertising and how to avoid them

Native advertising has the potential to be a powerful tool for generating brand awareness,...

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Landing pages that convert: Strategies for driving high-quality traffic

A well-designed landing page is the cornerstone of any successful digital marketing campaign. It’s where potential...