Articles

Read More

The state of native advertising in the Nordics 2024

We decided it was time to explore how advertisers, agencies, publishers, and ad tech...

Read More

Celebrating 10 years of Readpeak: A look at the first Programmatic Native Summit in Helsinki

This week, we celebrated a major milestone at Readpeak: our 10th anniversary! To mark the occasion,...

Read More

Banner blindness: The growing challenge for digital advertising and why native ads are the solution

As digital marketing continues to evolve, one persistent issue that advertisers face is banner...

Read More

Meet us at DMEXCO!

Readpeak will be part of DMEXCO – Digital Marketing Expo & Conference 2024, the leading event...

Read More

Introduction to Readpeak: Your self-serve platform for programmatic native advertising

In today’s fast-paced digital landscape, reaching the right audience with the right message at the right...

Read More

Introducing AI-powered ad creation: A new feature on Readpeak

At Readpeak, we are dedicated to empowering your advertising campaigns with the latest innovations. Our newest...

Read More

5 Tools to boost your native advertising campaign

Native advertising has become a cornerstone of digital marketing, allowing brands to seamlessly integrate their ads...

Read More

Maximizing your Black Friday campaign: Tips for success with native advertising

Black Friday is one of the most competitive times of the year for advertisers, with consumers...

Read More

5 false beliefs about native advertising 

Native advertising has proven to be an effective way to reach audiences in a...

Read More

5 common mistakes with native advertising and how to avoid them

Native advertising has the potential to be a powerful tool for generating brand awareness,...

Read More

Landing pages that convert: Strategies for driving high-quality traffic

A well-designed landing page is the cornerstone of any successful digital marketing campaign. It’s where potential...

Read More

Mastering advertising: Crafting effective ads with consumer psychology

In the competitive world of advertising, understanding consumer psychology is key to creating ads that not...