Time-frame:
06.05.2024 - 26.05.2024
Average CPM: 4,06€
Best Creative:
Average CTR: 0.32%
Average CPC: 0,43€
Average time spent on site:
Over 2 minutes
Oogwereld, a renowned optical brand, aimed to drive traffic and engagement for their latest promotion: a 75% discount on the second pair of glasses. Partnering with DeepBlue Digital, a new agency to our platform, the campaign showcased the powerful synergy between strategic advertising and the advanced capabilities of Readpeak's programmatic native advertising platform.
Campaign Details
DeepBlue Digital designed a campaign to highlight Oogwereld’s compelling offer: "Nu 75% korting op je tweede bril!*" The ads focused on attracting consumers with the promise of high-quality prescription glasses, including sunglasses, computer glasses, and sports glasses, at significant discounts. The call-to-action encouraged customers to "Maak nu een afspraak," driving them to a dedicated landing page with more details about the promotion.
Platform Utilisation
Leveraging Readpeak’s extensive network of premium sites in the Netherlands, DeepBlue Digital was able to strategically place native ads to reach a highly targeted audience in order to get as much qualitative traffic as possible. The platform's user-friendly interface allowed for seamless setup, real-time monitoring, and optimization, ensuring the campaign's effectiveness and efficiency.
Support from Local Team
Our local team provided invaluable support, offering site suggestions and hands-on assistance with the platform. Together (local team and DeepBlue Digital) we were able to setup the campaign towards maximal results, utilising the best possible media placements and optimization strategies.
Impressive Performance Metrics
The campaign delivered outstanding results:
Landing Page Success
The landing page content reinforced the promotional message:
The collaboration between Oogwereld, DeepBlue Digital, and Readpeak demonstrated the power of strategic native advertising. By effectively utilising Readpeak’s platform, DeepBlue Digital was able to deliver exceptional results for Oogwereld, driving traffic and engagement while maintaining cost efficiency. The success of this campaign not only highlights the potential of native advertising but also sets a strong foundation for future collaborations.
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