Driving eyewear engagement: Oogwereld's 75% off campaign
A success story with Oogwereld Nederland and DeepBlue Digital
Oogwereld, a renowned optical brand, partnered with DeepBlue Digital to promote their latest offer: a 75% discount on the second pair of glasses. By leveraging the Readpeak platform, the campaign effectively reached a highly targeted audience and delivered impressive results. Through strategic placements on premium Dutch websites and real-time optimization, the campaign achieved strong engagement metrics, including a CTR of 0.32% and an average time on the landing page exceeding 2 minutes. This collaboration showcases the power of native advertising to promote offer campaigns in driving traffic, increasing conversions, and maintaining cost efficiency.
Strategy and execution
Campaign details
DeepBlue Digital designed a campaign highlighting Oogwereld’s compelling offer: “Nu 75% korting op je tweede bril!*” The ads focused on attracting consumers with the promise of high-quality prescription glasses, including sunglasses, computer glasses, and sports glasses, at significant discounts. The call-to-action encouraged customers to “Maak nu een afspraak,” driving them to a dedicated landing page with more details about the promotion. The use of the Readpeak platform was integral to their strategy to promote offer details effectively.
Platform utilization
Leveraging our extensive Readpeak network of premium sites in the Netherlands, DeepBlue Digital was able to strategically place native ads to reach a highly targeted audience – in order to get as much qualitative traffic as possible. The platform’s user-friendly interface allowed for seamless setup, real-time monitoring, and optimization, ensuring the campaign’s effectiveness and efficiency while aiming to promote the offer deeply.
Support from the local team
Our local team provided invaluable support, offering site suggestions and hands-on assistance with the platform. Together (local team and DeepBlue Digital) we were able to set up the campaign towards maximal results, utilizing the best possible media placements and optimization strategies. With Readpeak, the efforts to promote offer campaigns were well-coordinated and highly efficient.
Results and impact
The campaign delivered outstanding results:
- Best ad variation: Achieved a CTR of 0.32% and a CPC of €0.43
- An eCPM of €4,06 defines also a strong reach as a side effect
- Engagement: The average time spent on the landing page exceeded 2 minutes, indicating strong consumer interest and engagement.
The landing page content reinforced the promotional message:
- Highlighted a 75% discount on the second pair of glasses, valid until June 1st.
- Emphasised quality and service, ensuring customers that the second pair would meet the same high standards as the first.
- Encouraged customers to take advantage of the offer by making an appointment.
Conclusion
The collaboration between Oogwereld, DeepBlue Digital, and Readpeak demonstrated the power of strategic native advertising. By effectively utilizing the Readpeak platform, DeepBlue Digital was able to deliver exceptional results for Oogwereld, driving traffic and engagement while maintaining cost efficiency. The success of this campaign not only highlights the potential of native advertising but also sets a strong foundation for future collaborations intending to promote offers effectively.
“Readpeak’s is easy to use and gives good results in CPC which makes it a very strong alternative for the big platforms. The platform is transparent towards sites and these can be cherry picked per campaign and even per ad-variation. Altogether the platform has triggered us to test more and do dive deeper into the value it can bring us on premium websites. This makes it a safe and innovative choice for our customers. In this day and age, with privacy and the depreciation of the cookie, the value for a strong CPC platform with only premium titles has increased.”
