100% increased purchases through the Readpeak platform

Written by Ville Veikkolainen

Updated September 24, 2024

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Inatur, Norway’s largest marketplace for hunting, fishing, and cabin rentals, sought to connect with a highly specific audience: enthusiasts interested in long-term hunting lease agreements. To achieve this and drive increased purchases, Amidays designed a strategic digital campaign using targeted native advertising on carefully selected niche websites.

By focusing on precise ad placements, tailored messaging, and cost-effective execution, the campaign successfully engaged the right audience without relying on personal data. The results were remarkable: higher-than-average CTR (1.2%), lower CPC (10 NOK per click), and twice as many purchases compared to traditional audience-targeted ads.

This case study highlights how precision digital marketing can drive exceptional engagement and conversions, serving as a model for businesses looking to reach exclusive and niche audiences effectively. This success also shows how targeted strategies can result in increased purchases.

Reaching a narrow, attractive audience

Inatur’s goal was to reach individuals looking for long-term hunting lease agreements. This required advertising on niche sites that appeal to this target audience and capture the attention of a busy audience—all in a cost-effective way. Increased purchases were a primary goal.

Precise advertising without personal data

Amidays implemented a strategy focused on precision and relevance:

• Website selection: Ads were placed on carefully selected niche sites, ensuring they reached the right audience without using personal data, contributing to increased purchases.

• Tailored messaging: The campaign content highlighted the unique opportunities offered by long-term hunting lease agreements through Inatur.

• Cost-effective execution: Even with placements on premium websites, costs were kept low without compromising the campaign’s results.

Engagement and efficiency combined

The campaign delivered impressive results. Benchmarks are based on average results from the selected publishers.

• Click-through rate (CTR): 1.2%, well above the benchmark of 0.75%, showing that the campaign effectively reached its target audience.

• Cost per click (CPC): Cost-effective purchases at 10 NOK per click, below the average of 11.7 NOK.

• Conversions: Twice as many actual purchases through the advertising, compared to traditional native advertising with audience targeting and similar budget. This indicates increased purchases were successfully achieved.

• Average time spent: Over 5 minutes per visit, indicating that users not only clicked but also spent significant time exploring the content. This shows a high level of engagement and interest in the campaign’s message (standard average time spent is around 2 minutes via Readpeak).

Conclusion

Inatur and Amidays reached a narrow and attractive audience by selecting the right websites and creating targeted content. The campaign’s success highlights the importance of precise digital marketing and increased purchases, serving as a model for others looking to reach specific audiences effectively.