Platform test: Seamlessly delivering exceptional results
Michael Kloosterhuis tests Readpeak’s native platform for powerful brand visibility
Overview
Michael Kloosterhuis, a Dutch Adtech expert with almost a decade of experience and known for incorporating programmatic innovations in his campaigns, conducted a two-week campaign test on the Readpeak platform with focus on maximizing visibility for PIPPA Equestrian Soap. Known for his expertise in programmatic advertising, Michael aimed to assess how well Readpeak could perform in reaching his target audience and generating engagement.
Campaign objectives
Michael aimed to see if the Readpeak platform could efficiently drive brand awareness and engagement for PIPPA Equestrian Soap within a limited budget. Using a mix of content and product native ads, he set up 18 ad variations across six articles and landing pages. The campaign was allocated a modest budget of €500, testing the platforms’s capabilities within a two-week timeframe.
Setup and usability
In his own words, Michael rated Readpeak a “solid 7.5,” appreciating the platform’s straightforward setup process and intuitive design. He noted how easy it was to create, adjust, and activate campaigns, even mentioning our ad-sharing feature, which allows stakeholders to review, comment, and approve ads – a feature he found particularly valuable when working with client stakeholders.
Initial results and real-time optimization
Within the first 24 hours, the algorithms began identifying high-performing ad variations and placements, favoring premium sites like JAN & De Telegraaf. As Michael tracked performance, he observed that our machine-learning optimization provided steady, targeted results, efficiently balancing his budget across two formats.
A/B testing and creative optimization
Our support for A/B testing allowed Michael to test various ad types and messaging across multiple channels. The platform’s flexible interface enabled him to tweak ad formats and observe real-time adjustments, giving him valuable insights into what resonated best with his audience.
Key performance metrics
The campaign delivered a total of 380,267 impressions, generating 874 clicks and achieving a CTR of 0.23%. With a cost-per-click of €0.58, the campaign’s total spend came to €503.28. Beyond these clicks, there was 220 new visitors of which 25% spend a considerable amount of time checking out the website.
Results and insights
With just a €500 budget, the campaign generated considerable exposure and brand engagement, reinforcing Michael’s belief in native advertising’s potential for reaching highly engaged audiences. He noted the strong brand visibility achieved for PIPPA Equestrian Soap and shared plans to incorporate Readpeak into his media mix for 2025. He scored the platform 8.5/10 in the end.
Conclusion
Reflecting on his test campaign, Michael highlighted our platform’s strengths in user experience, content optimization, and A/B testing capabilities. His positive experience and early success mark Readpeak as a valuable platform for advertisers in the Netherlands and beyond who seek impactful, data-driven native advertising solutions.
“Because of the simplicity of the platform combined with the relevant insights and premium publishers, I have to give Readpeak an 8,5 out of 10. I have already planned to use them for my next campaign.”
If you want to hear more of Michael’s thoughts on the platform and see how it works live, please check full video from Youtube:
