Naturskyddsföreningen’s always-on campaign: Consistency in environmental advocacy

Written by Ville Veikkolainen

Updated February 11, 2025

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Svenska Naturskyddsföreningen, Sweden’s leading environmental organisation, has maintained a long-running, always-on native advertising campaign with Readpeak since April 2022. The goal: To educate the public on critical environmental issues and drive engagement around sustainability and conservation. This aligns perfectly with Naturskyddsföreningen’s native always-on strategy to continuously raise awareness.

With over 46 articles, Svenska Naturskyddsföreningen’s always-on strategy highlights the importance of regular, relevant communication about environmental issues. Svenska Naturskyddsföreningen’s native always-on strategy has been pivotal in increasing public awareness.

Results to date
The campaign achieved remarkable results, including:

These metrics highlight the power of high-quality, impactful content to captivate and retain audiences interested in environmental topics.

Key elements of the strategy

• Always-on content: Svenska Naturskyddsföreningen stayed top-of-mind by continuously sharing fresh content on environmental issues as part of their always-on strategy. This is a core part of Svenska Naturskyddsföreningen’s native always-on strategy.
• Wide topic coverage: The campaign covered a variety of conservation topics, from the effects of invasive species to sustainable living tips, ensuring broad appeal.
• A/B testing for better reach: Using optimisation tools, Svenska Naturskyddsföreningen tested different creatives to refine their campaign, maximising engagement with sustainability-focused audiences.

Example of top-performing articles

1. Raising awareness of invasive species: Articles on the threats posed by invasive plants and animals effectively engaged readers, highlighting their impact on native ecosystems. One article stood out with a 2.02% CTR, showing strong audience interest.
   

1. Eco-friendly practices: Articles like “Removing Odours from Clothes” and “Avoiding Scampi for Environmental Reasons” provided useful tips, helping readers make eco-friendly choices in their daily lives while supporting the organisation’s mission and Svenska Naturskyddsföreningen’s native always-on strategy.
   

Platform collaboration and insights

With our support, Svenska Naturskyddsföreningen used native advertising to raise awareness and inspire action on environmental issues in Sweden. By using the platform’s optimisation tools and A/B testing, they refined ad placements and creative content, making their campaign more effective over time. This ongoing partnership highlights how a consistent native advertising strategy, like Svenska Naturskyddsföreningen’s native always-on strategy, keeps audiences engaged and strengthens advocacy for environmental causes.

Conclusion

This campaign showcases how a sustained approach in native advertising can amplify environmental messaging and influence public awareness. Through engaging educational content and targeted distribution, Svenska Naturskyddsföreningen shows how a native always-on strategy can effectively promote sustainability and conservation efforts, further solidifying Svenska Naturskyddsföreningen’s native always-on strategy.