From local test campaign to Nordic always-on collaboration
The opportunity for a successful collaboration
BMW Nordics successfully utilized the Readpeak platform to increase brand awareness, drive test drive bookings, and generate more price requests for customized cars. By partnering with us, BMW optimized content distribution, conducted precise A/B testing, and enhanced audience engagement. With 47% higher CTR, premium traffic, and a seamless campaign management experience, we let the results speak for themselves.
The challenge
BMW, a leading luxury vehicle brand, aimed to boost brand awareness, increase test drive bookings, and generate more price requests for customized cars in the Nordic market. To achieve this, they sought an effective native advertising strategy and a reliable partner for content distribution.
The solution
BMW Nordics initially tested 5 to 10 platforms, including the Readpeak platform. After a 3 to 6-month trial, we emerged as the preferred partner due to our ability to deliver premium traffic, offer transparent media placement options, and provide high-level customization.
Norway
Headline: Brand new BMW XM – For those who want to stand out
Impressions: 14 187 224
Total clicks: 61 049
Average CTR: 0.43%
Average CPC: 7.48 NOK
Best avg CTR on site: 1.26% on VG
Denmark
Headline: BMW i7 – This is not just a car. It’s a lifestyle.
Impressions: 15 084 780
Total clicks: 60 548
Average CTR: 0.40%
Average CPC: 3.59 DKK
Best avg CTR on site: 2.12% on Fodboldnyheder
Finland
Headline: BMW iX – When the present and the future meet
Impressions: 8 792 877
Total clicks: 33 640
Average CTR: 0.38%
Average CPC: 0.62 EUR
Best avg CTR on site: 1.1% on Iltalehti
Sweden
Headline: BMW iX – The electric car that catches the eye
Impressions: 27 641 883
Total clicks: 117 756
Average CTR: 0.43%
Average CPC: 5.65 SEK
Best avg CTR on site: 3.14% on Dagensps
Outstanding results
We outperformed other platforms by more than 50% in tests. BMW leveraged our real-time A/B testing capabilities, leading to a 47% better CTR between ad variations. Our pixel-enabled precise tracking of user engagement, helps BMW refine its conversion goals and measure performance effectively.
A key success factor was BMW’s interactive landing page, allowing users to design their dream car and request a price quote. This engaging experience contributed to significantly more time spent on the page, further proving the campaign’s effectiveness. We achieved:
– Increased test drive bookings and price requests.
– Enhanced user engagement with extended time spent on content pages.
– Streamlined campaign management with seamless content updates, reporting, and follow-ups.
Final thoughts
The Readpeak platform provided BMW with a flexible, data-driven solution that optimized both content and budget. The collaboration became a success, seamlessly combining technology, engaging content, and strategic execution. This laid the ground for our partnership and exploring new possibilities in native programmatic advertising.
“When we use Readpeak’s platform, we see unprecedented effectiveness and quality, which means that we now use it in our always-on strategy in the Nordics”
