This Cookie Policy applies to any website and mobile application (collectively, “Services”) of ReadPeak Oy (also referred to as “we”, “us”, or “our”), which is a company registered in Finland, whose registered office is at Tammasaarenlaituri 3, 00180 Helsinki, Finland, (Business ID 2615511-5). We operate the Services as a data controller as defined in the General Data Protection Regulation (EU 2016/679).
By using this Services, you agree and freely consent to the use of cookies as detailed below. If you accept the use of cookies, you can take advantage of all the functions on our pages that require cookies. You can affect the use of cookies by using the various methods described below.
What is a cookie?
A cookie is a small text file that is saved on your computer after you have visited an internet page. The text file contains a small amount of information that the internet server can read when you visit the same page again. Cookies are advantageous for the user for multiple reasons: for example, cookies help us remember your username or your preferred language settings.
Why do we use cookies and what cookies do we use?
We use cookies in order for our Services to be as user-friendly as possible and so that we will be able to offer our customers personalized information and Services. By using cookies, we ensure that you don’t have to feed the same information each time that you visit our Services. The cookies also improve the usability of the online shop – for instance, they speed up the ordering phase and help you find specific products more easily. The cookies are used for different purposes on our Services and in our applications.
Technical and operational cookies: Some of these cookies are necessary from the point of view of the Services’ functioning to permit the pages and your account to function correctly. In addition, we remember your preferences and can help you to use our Services more easily. These type of cookies will remember, for instance, your country and language, your searches, and the functions that you have looked at before. We can also use the cookies to remember your login information so that you don’t have to enter your login each time you visit our Services. However, your password is always encrypted.
Analytical cookies
With these cookies, we collect information about how the visitors use the Services, what pages they visit, where they come from, what pages they leave, what browser and terminal equipment they use, and what e-mails were opened and clicked. With the analytics, we can estimate what works and what doesn’t, improve our Services and applications, and understand how effective our marketing is.
The analytical cookies used by our Services:
- Google Analytics
- Hotjar
Google Analytics
Our Services uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to help the Services analyze how users use our Services. You can learn more on how Google Analytics collects and processes your data from following the link “How Google uses data when you use our partners’ sites or apps” (located here www.google.com/policies/privacy/partners/). If you wish to block Google Analytics, please follow the instructions under section “How can I influence the use of cookies” below. The information generated by the cookie about your use of the Services will be transmitted to and stored by Google on servers in the United States. Google will use this information on behalf of us as the operator of the Services for the purpose of evaluating use of the Services, compiling reports on Services activity for Services operators, and providing other services relating to Services activity and internet usage.
Advertising cookies:
We use both our own and third-party cookies in order to show personalized advertisements on the Services. This is known as re-targeting and it is based on Online Behavioral Advertising, such as what products and content pages you’ve viewed.
The advertisement cookies used by our Services:
- Match2One Social media cookies: The social media cookies are used to identify the user in social media so that he/she can, for example, share articles by pushing a button. These cookies can also be used to target advertising.
The social media cookies used by our Services:
- Facebook Connect.
- Quora
- Google Ads
- Readpeak
How long are the cookies valid?
We use session-specific cookies that expire when the user closes the web browser. In addition, we use permanent cookies that stay on the user’s device for a certain period of time, or until the user removes them. The validity of permanent cookies is 180 days.
Do not track
We do not currently respond to do not track signals.
How can I influence the use of cookies?
We want to be transparent and respect the choices made by the users with respect to cookies and other similar technologies. However, we hope that you consider the fact that if you decide to block cookies or remove them, some of our Services features may not work.
Here are some ways in which you can influence the use of cookies:
By creating a new cookie profile: If the user empties the cookies from the Services at regular intervals, the personalized identifier is changed and the profile connected with the earlier identifier is reset to zero.
By blocking cookies:
The user can block the cookies from the browser according to the manufacturer’s instructions (usually either in the Instructions, Tools or Edit menus). Please note that blocking cookies may affect the functionality of the Services.
By blocking Google Analytics:
The user can block the use by Google Analytics of the information from the Services by installing an add-on that blocks its use here: https://tools.google.com/dlpage/gaoptout/. This add-on prevents Javascript used by Google Analytics (ga.js, analytics.js and dc.js) from sending the visiting information from the Services.
Social media cookies:
The social media service providers use cookies, attachments and buttons to collect information about our Services. The purpose and extent of the social media service providers’ information collecting and the uses and connected rights, together with information about changing the data protection settings, are shown in the data protection clauses of each social media service.
Advertising cookies:
With the “Your Online Choices” service you can get acquainted with the web advertising and data privacy based on browser use and manage the relevant settings. By using this Services, you can either prohibit or allow all advertising targeted either by all the companies or by separate companies. You can also disable cookies at any time by adjusting your browser settings. Browsers are different, so refer to the settings’ menu of your browser for instructions on how to change your cookie preferences.
Changes
We will report about any changes in our cookie policy on the top of this page.