At Readpeak, we’ve identified three key strategies to help you optimize your campaigns effectively. Here’s how you can elevate your campaign performance and reach your advertising goals.

Enhance your CTR with multiple ad variations

One of the most effective ways to improve your click-through rate (CTR) is by creating multiple ad variations. We recommend having at least 5-10 creatives per campaign. If you’re promoting multiple articles or landing pages, aim for around 3 ads per article. This diversity allows you to test different elements and identify what resonates best with your audience. With our AI Ads creator, you can easily generate new variations based on your existing content, saving time and effort while maximizing your campaign’s potential.

Elements of a native ad and their impact on CTR:

  • Headline (50%): Craft compelling and attention-grabbing headlines. This is the most critical element affecting your CTR.
  • Picture (20%): Use high-quality, relevant images that capture attention and complement your headline.
  • Teaser (20%): Write enticing teasers that provide a glimpse into the content and encourage clicks.
  • Call-to-Action (CTA) (7%): Ensure your CTA is clear and prompts the user to take action.
  • Brand and Theme (3%): Maintain consistency in branding and theme to build recognition and trust.
Fine-tune our inventory and settings

Regularly reviewing and adjusting your inventory and settings can significantly impact your campaign’s performance.

Inventory management:

  • Add/deselect sites: Continuously monitor and optimize the sites where your ads appear. Remove underperforming sites and add new ones that align with your target audience.

Frequency capping:

  • Repetition: Ensure you have enough ad repetitions. We suggest a daily frequency of around 6-8 to reinforce your message without overwhelming your audience.

Geo-targeting:

  • Geographic adjustments: Evaluate your geo-targeting settings. Narrow down or expand your target areas based on performance data to reach the most responsive audience.

Time span settings:

  • Optimal timing: Adjust your ad scheduling to display ads during times when your target audience is most active and likely to engage.

Optimize your bids

Bid optimization is essential for winning impressions in auctions and securing more clicks. By strategically adjusting your bids, you increase your chances of achieving a higher success rate.

How to monitor your campaign’s performance:

  • Success Rate: Aim for a success rate of around 100%. This indicates that your bids are competitive and you’re winning a good portion of the auctions.
  • Daily Spend: Keep an eye on your daily spend to ensure it remains stable. Significant fluctuations might indicate issues with your bidding strategy or budget allocation.

Need help? Contact us!

If you have any questions or need assistance with your campaign, don’t hesitate to reach out to us via the chat feature. Our team is always ready to help you investigate and resolve any campaign-related issues.