Whether you’re seeking a high-level overview of your campaigns or diving into the specifics of individual performance, the Readpeak dashboard provides all the tools you need to make informed decisions and drive success. Let’s explore the features available at both the top-level overview and the detailed campaign-level insights.

Top-level overview

The top-level overview gives you a snapshot of all active campaigns in your account. This intuitive interface lets you quickly assess your campaign health, spot trends or patterns, and identify areas that may need attention. By hovering over specific days, weeks, or months, you can uncover time-specific data points for deeper insights into performance over time.

Key features of the top-level overview:
  • Customizable graph data: Adjust the graph to show daily, weekly, or monthly views, helping you visualize performance over different time frames.
  • Flexible filtering options: Filter campaign data by dimensions such as client (for agency accounts), campaign, country, timeframe (default: last 60 days), status (active, inactive, ended), user, and format. This helps you focus on the metrics that matter most to your goals.
  • Comprehensive visualization: View key metrics such as impressions, clicks, CTR, CPC, CPA, conversion rates, time spent on site, and goals achieved, all in an easy-to-read graph format.

Campaign-level insights

For more granular insights, the campaign-level view provides an in-depth look at individual campaign performance, allowing you to fine-tune your strategies for maximum impact.

Key features at the campaign level:
  • Navigate to campaign page: Easily transition to the campaign page to adjust media selections, targeting, bid prices, and other parameters.
  • Download campaign data: Export filtered campaign data to Excel or use the Report Builder to generate customized reports tailored to your needs.
  • Advanced filtering options: Drill down into specific metrics, such as device type, timeframe, creatives, and sites/publishers, enabling you to analyze performance at a deeper level.
  • Maximize bid optimization: Adjust maximum bids per site and monitor the status of your bids (active, draft, disapproved) alongside performance metrics.
  • Manage creatives: Activate, deactivate, or edit creatives directly from the campaign view, making it easy to test new visuals or pause underperforming ads.

Empowering data-driven decisions

With the Readpeak Dashboard, you gain access to a wealth of data and insights that enable you to make smarter decisions. Whether you’re an experienced advertiser optimizing campaigns or a newcomer seeking guidance, the dashboard offers the tools to succeed in native advertising.