Our targeting options are designed to strike a balance, helping you connect with your audience efficiently while maintaining a wide reach. Let’s explore the flexible targeting features available on our platform:
Geo-Targeting
With our geo-targeting feature, you have the flexibility to target users based on their location. Whether you want to target an entire country, specific regions, cities, or even zip codes, our targeting rules allow you to include or exclude specific geographic areas. Importing zip code lists via CSV is also made easy, ensuring you can reach your audience exactly where they are.
Site-Level Targeting
Take control of your campaign by selecting the sites or site sections where you want your ads to appear. Our site-level targeting feature empowers you to curate a list of preferred sites that align with your brand and campaign objectives, ensuring your ads are displayed in relevant and high-quality environments.
Time Frame Targeting
Timing is everything when it comes to advertising. With our time frame targeting feature, you can specify the days of the week or hours of the day during which you want your ads to be displayed. This granular control allows you to optimize your campaign delivery based on peak engagement times and maximize the impact of your advertising efforts.
Omicontextual Performance Targeting
Our omicontextual performance targeting takes targeting to the next level by leveraging a combination of sophisticated data analysis techniques. Segments in our platform are based on semantic data, contextual segments, aggregated performance data, placement performance, site optimization, and creative optimization. All of this is achieved without relying on third-party cookies, ensuring GDPR compliance while delivering optimal campaign performance.
Ready to Enhance Your Targeting Strategy?
With Readpeak, you can fine-tune your targeting without over-complicating your approach. Our advanced yet streamlined options ensure that your ads are delivered to the right users at the right time, while still optimizing for volume and engagement. Start using Readpeak today to discover how our platform can help you reach your goals without limiting your campaign’s potential.