We offer two tracking scripts to accommodate privacy requirements and use cases: Consent-requiring and consent-free. This document outlines the technical aspects and data collection practices of each script to help clients make informed decisions about implementation.
Overview
Consent-requiring script
Description
The consent-requiring script is a comprehensive tracking solution that requires explicit user consent before activation. It provides detailed engagement metrics and can track user behavior across multiple pages and sessions.
Data collected
– Time spent on site
– Unique readers on site
– Possible conversion events
– Time spent is aggregated on ad, site, device type level
– Conversion events are collected individually and can be connected to the ad impression that led to the ad click
Technical details
– Uses cookies for cross-page and cross-session tracking.
– Tracking period: Up to 30 days.
– Can track multiple page views within the same domain.
– Requires implementation of a Consent Management Platform (CMP) or similar consent mechanism
Consent-free script
Description
The consent-free script is a lightweight tracking solution that can be implemented without requiring explicit user consent. It focuses on tracking essential metrics on the landing page only.
Data collected
– Time spent on site
– Unique readers on site
– Possible conversion events
– Time spent is aggregated on ad, site, device type level
– For conversion events, it collects timestamp, and the ad, site, and device that triggered it
Technical details
– Can be implemented immediately without waiting for user consent
– Does not use cookies
– Tracking limited to the initial landing page only
– Does not track across multiple pages or sessions
Comparison
| Feature | Consent-requiring Script | Consent-free Script |
| Consent Required | Yes | No |
| Tracking scope | Multi pages, up to 30 days | Single landing page only |
| Cookie Usage | Yes | No |
| Cross-Session Tracking | Yes | No |
| Detailed User Behavior | Yes | Limited |
| Immediate implementation | No (requires consent setup) | Yes |
Implementation recommendations
For optimal tracking capabilities while respecting user privacy:
- Implement the consent-free script on all pages to ensure basic tracking for all users.
- If user consent is obtained, trigger the consent-requiring script for more comprehensive tracking.
This dual implementation allows for immediate basic tracking while providing the option for more detailed analytics when users provide consent.
Privacy and compliance
- The consent-free script is designed to be compliant with most privacy regulations due to its limited scope.
- The consent-requiring script should only be activated after obtaining explicit user consent in accordance with applicable privacy laws (e.g., GDPR, CCPA).
- Clients are responsible for ensuring that their use of these scripts complies with all relevant regulations in their operating jurisdictions.
Support
For assistance with implementation or questions about script capabilities, please contact Readpeak support.
Note: This documentation is current as of February 10, 2025. As tracking technologies and privacy regulations evolve, Readpeak may update these scripts. Please consult with Readpeak for the most up-to-date information.